As a Bargain Booze lorry passed me yesterday, I noticed its strapline:

Bargain Booze: Making life richer…for the pourer!

This is a terrible pun. I think they need to employ a (better) copywriter.

Similarly, I notice door-to-door cosmetics company Avon have an anti-wrinkle cream called Anew Genics. This is a play on words of ‘eugenics’, it seems to me.

eugenics n. the science of genetic improvement, especially of the human race.

Although advances in genomics and genetics puts eugenics in a new light, it is a concept particularly associated with the Nazis. Is this really what Avon had in mind at the product meeting?

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