This afternoon, the Guardian careers blog will feature a copywriting ‘Ask the experts’ panel. The introductory article and the breadth of the panel members’ backgrounds shows how diverse copywriting is: from advertising campaigns to catalogue descriptions and blurb for book covers.

The field of professional writing is so wide-ranging, maybe we need new terminology to describe all its elements. I’d argue that advertising copywriting is a different skill to marketing copywriting. It may be far fewer words, but coming up with that perfect slogan is tricky business. I write these blog posts fairly quickly, but it can take me ages to come up with the right title!

I’ll be following the discussion with interest. A similar copywriting Q&A last year had some good advice on how to get work and tips for writing good copy.

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