TV perfume advert of the season is… Bleu de Chanel.

Man is focus of a press conference, someone asks “Would you like her to rephrase the question?”, spotlight on woman journalist, their eyes meet, he leans into the microphones: “I’m not going to be who I’m expected to be anymore”, the walls fall down, man strides out sexily.

I love it! It’s so random! There’s more in the full ad – references to the film Blow-Up and a more obvious Rolling Stones soundtrack. Amazingly, it’s directed by Martin Scorsese.